Thursday, November 13, 2014

The wonder fat?

This press release came to me via the NZIFST FaceBook Group of the same name.  See

The bad oil on coconut oil.pdf

The original article was released by a marketing, PR and communications consultancy consultancy, AMG.


Like many snake oil adverts, this release contains some grains of truth.  However, it also make many unsubstantiated health claims, which is illegal in New Zealand.
I'm not going to comment on the release; suffice it to say that I shall not be buying any of the product.  Have a look and decide for yourself whether this is the sort of oil that you want to use for cooking and treating your family.



1 comment:

Anonymous said...

But how would one decide? As a layperson, the article sounds convincing. I guess that's the point of marketing.

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